The New Marketing Weapon of Choice: Listening
A guest post by Michelle Greer.When a company first starts using social media, it’s like watching someone’s dad play with his first video camera. They seem to share everything in an attempt to “engage”...
View ArticleTruly Understand Your Customers’ Experience with NetBase
We often do not think of consumer purchases as emotional experiences. So much of our lives is transactional though. It’s not uncommon for a buying experience to restore our faith in other people, or...
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